In this article, i will perform the second largest beverage manufacturer coca cola swot analysis and how this company utilizes its competitive advantages to remain profitable in this competitive environment. Learn more about the coca cola company and how were a leader in workplace safety, human rights and sustainability. Coca cola s revenue is the ranked 4th among its top 10 competitors. The coca cola company is a multinational company that is a manufacturer, retailer and marketer of nonalcoholic beverage brands. It was not out of the price range for an afternoon snack. Hindustan cocacola beveragess top competitors are unicorn industries, tetra pak and pepsico. Over the past decade, coca cola has been experiencing a decline in sales due to increasing health and obesity concerns. Coca cola is the largest beverage company of the world, and it provides consumers with more than five hundred different brands. Oct 08, 2018 coca cola is a industry leading brand of soda products. To conduct competitive analysis of this company, we need to know its market shares, strategies, strengths and weaknesses, and its market position. Comparative analysis of cocacola company and pepsico 2719. Cocacola company is one of the leading beverage manufacturers in the world. Competitors of the business and competitive pressures facing the business cocacola is the leader in the beverage business by fortythree percent. This is shown by the fact that every child knows at least one brand of coca cola.
Arguably it tastes better than any other cola drinks. This puts them behind pepsi in terms of competition since pepsi has lays chips and other foods under their belt. Cocacola ko reports its fourth quarter earnings on tuesday, february 7, 2012. This article will talk about the swot analysis of coca cola strengths, weakness, opportunities and threats.
Cocacola ko analysis cocacola corporation and its competitors cocacola was discovered as a result of an accident. Cocacola swot analysis case study coca cola swot analysis. At no single time will you ever taste a coca cola product and notice a taste difference from what you know. Background and history cocacolas history dates back to the late 1800s when atlanta pharmacist john pemberton mixed caramelcolored syrup with carbonated water to come up with a drink that many people at the time thought was different than anything theyve ever had. Coca cola has maintained a very strong brand over the years. Coca cola is the number one selling drink and it has been doing it for many decades. Globally, coca cola is more dominant and has a majority of the global market share. Factors such as competitors, market size, and trends in the industry affect cocacola and. The coca cola brand is globally valued and recognized. Attractiveness occurs when there is maximum profitability.
When he was done, he figured he had created a fine tonic for people who were tired, nervous, or. The reason for choosing coca cola for this report is that wide range of data is available on the company and competition between coca cola and pepsi is considered to be the top rivalry between two. Most prominently known for its green tea and various flavors of tea, lipton is the number one competitor for coca cola brand especially in tea drinking nations like uk, india, china, and others. Originally marketed as a temperance drink and intended as a patent medicine, it was invented in the late 19th century by john stith pemberton and was bought out by businessman asa griggs candler, whose marketing tactics led coca cola to its dominance of the world softdrink market throughout the 20th century. Cola history page for a complete history of the coca. The worlds largest spherical cocacola sign is in nagoya, japan a top the. Pdf cocacolaco swot analysis kenny nguyen academia. Coke femsa is the biggest bottler of cocacola beverages in america in terms of total sales volume in 2006. The table below also lists the top coca cola competitors and elaborates coca cola market segmentation. While coca cola are attempting to improve the sustainability of their product design by utilising recycled materials in their production of bottles, critics warn that this is a halfhearted response at rectifying the organisations brand image when a lot of the time, it is the distinctive bottles of coca cola that wash up on the beaches sauven, 2017. The cocacola recipe has remained one of the most heavily guarded trade secrets in the world. Unlike some of its smaller competitors, the cocacola brand and the companys other signature drinks have an enormous brand recognition all over the world. Coke femsa is the biggest bottler of coca cola beverages in america in terms of total sales volume in 2006. The cocacola company, american corporation founded in 1892 and today engaged primarily in the manufacture and sale of syrup and concentrate for cocacola coke, a sweetened carbonated beverage that is a cultural institution in the united states.
Pemberton, led him to create a distinctive tasting soft drink that could be sold at soda fountains. Coca cola, a company that developed in in 1886, has the most known and admired trademark around the world. Cocacola, or coke, is a carbonated soft drink manufactured by the cocacola company. Learn more about the company, our brands, stories and how we make a difference. The brightest stars in its portfolio are the 21 billion dollar brands, each of which generates 1 billion usd or more in revenue. Coca cola makes the brand stronger by maintaining the quality and taste. Jan 10, 2020 unlike some of its smaller competitors, the cocacola brand and the companys other signature drinks have an enormous brand recognition all over the world. Pdf assignment on cocacola company ruhul amin and amirul. Over the last four quarters, cocacolas revenue has grown by 21. Cola company cocacola history began in 1886 when the curiosity of an atlanta pharmacist, dr. Companys value chain acts as a competitive advantage. Competitive advantage of coca cola competitive advantage. Coca cola, or coke, is a carbonated soft drink manufactured by the coca cola company. Coca cola is the top company in the industry, according to euromonitor.
Coca cola marketing analysis project report swot analysis. Coca cola swot analysis 2019 swot analysis of coca cola. See hindustan cocacola beveragess revenue, employees, and funding info on owler, the worlds largest communitybased business insights platform. It is one of the top companies of the world and has remained as the number 1. Coca cola porters five forces analysis researchmethodology. The coca cola company was founded in 1892 and was incorporated on sept. Pepsico, schweppes, nudie foods australia, kirks, bundaberg, golden circle, saxbys and heinz, just to name a few. Explore cocacola south africa and get to know us better. Cocacola is the manufacturer, retailer, and marketer of beverages, syrups and concentrates that are nonalcoholic. The cocacola comp cocacolaany, founded in georgia in 1892 and incorporated in 1919, is the worlds largest beverage company. Because of this, coca cola has come up with long term objectives. Coca cola is a industry leading brand of soda products.
Cocacola, a company that developed in in 1886, has the most known and admired trademark around the world. The cocacola company was founded in 1892 and was incorporated on sept. Pepsico, dr pepper snapple, red bull, nestle, parle. Develop water risk index, including four issues that need to be assessed. Over the last four quarters, coca cola s revenue has grown by 21. Swot analysis of coca cola guide to perfect business strategy. Coca cola is the most popular and valuable beverage distributor.
Coca cola is the manufacturer, retailer, and marketer of beverages, syrups and concentrates that are nonalcoholic. It ownslicenses and markets more than 500 nonalcoholic beverage brands, primarily sparkling beverages but also a variety of still beverages such as waters, enhanced waters, juices and juice drinks, readytodrink teas and coffees, and energy and sports drinks. Weakness are the areas where cocacola can improve upon. Well also use the same term while referring to the specific brand that. Lessons from a competitive analysis of coca cola and pepsi. Coca cola has brand equity which means it is the favorable brand. Strategy is about making choices and weakness are the areas where a firm can improve using swot analysis and build on its competitive advantage and strategic positioning. Largest brand valuation cocacola is listed as the 3rd best global brand on interbrands annual ranking. Discussion and analysis of the marketing strategy of coke zero in. Management expertise coca cola femsa also offers world class management training to executives to enhance the capabilities and exchange experiences foster, 2008. The extension of the cocacola name began in 1982 with the introduction of. This research paper is basically a comparative study of two well known competitors in beverage. Moreover, the report illustrates the application of swot, pestel and valuechain analytical frameworks and discusses coca colas marketing strategy and companys approach towards corporate social responsibility csr. In 1886 a pharmacist named john pemberton cooked up medicinal syrup.
In this framework, a business environment can be either attractive or unattractive. Explore coca cola south africa and get to know us better. Coca cola industry analysis research paper introduction. Coca cola competitive advantage case study uk essays. Beside it, coca cola also maintain their reputation as the leading company in the world using pestle analysis so that coca cola can.
It was founded on 8 may 1886 in the georgia united states. But unlike pepsi, which has branched away from the sodaonly model of revenue, coca cola has yet to develop a food or snack. Apr 02, 2014 cocacola stratices coca cola owns more than. Pep are very similar businesses in terms of industry, ideal consumers, and flagship products. Coca cola co comparisons to its competitors, market share and. Cocacola is the most popular and valuable beverage distributor. May 04, 2019 coca cola industry analysis research paper introduction. The company is so well developed that it only costs a fraction of the selling price to manufacture their.
Currently, the company is the biggest soft drink company on the planet. Factors such as competitors, market size, and trends in the industry affect cocacola and its strategic decision making. Coke comes in a variety of sizes worldwide so you can use it for a crowd or as a personal snack drinkcocacola is recognized by 94% of the worlds population. The company also produces and sells other beverages. While cocacola are attempting to improve the sustainability of their product design by utilising recycled materials in their production of bottles, critics warn that this is a halfhearted response at rectifying the organisations brand image when a lot of the time, it is the distinctive bottles of cocacola that wash up on the beaches sauven, 2017. Jun 21, 2019 in this article, i will perform the second largest beverage manufacturer coca cola swot analysis and how this company utilizes its competitive advantages to remain profitable in this competitive environment. Coca cola swot analysis detailed swot analysis of coca cola. However, the brands popularity rests on some critical strengths which have helped it create sustainable competitive advantage. Coca cola company report contains more comprehensive application of the framework of porters five forces. The coca cola companys major competitors are pepsico, dr pepper snapple inc.
Coca cola industry analysis research paper swot analysis. Coca cola spend lot of money in research and development so it has survived on large economic scale. Coca cola swot analysis 6 key strengths in 2020 sm insight. Cocacola swot analysis matrix step by step weighted swot. As people are getting more health conscious, they are turning towards the tea providers which are brands. The company can influence consumers buying decisions through its brand power and massive marketing campaigns more easily than most of its smaller rivals.
The cocacola companys major competitors are pepsico, dr pepper snapple inc. Oct 21, 2015 porters five forces model of coca cola. The bottling system that the company uses is of a great advantage from the point that the companies that make the bottles are owned by different companies which gives the coke company enough time to concentrate on the drink. Coca cola swot analysis swot of cocacola marketing tutor. Both coca cola and pepsico are global leaders in the beverage. As a chandler founded the coca cola company back in 1886 and it is headquarter in atlanta, georgia, united states.
Here are some of these sources of competitive advantage that have. Here are some of these sources of competitive advantage that have made coca cola an unbeatable brand in the global industry. No other company has been able to come up with this same recipe almost years later. Oct 10, 2018 major competitors of coca cola company. The internet, globalization and digitization contribute to the markets. Originally marketed as a temperance drink and intended as a patent medicine, it was invented in the late 19th century by john stith pemberton and was bought out by businessman asa griggs candler, whose marketing tactics led cocacola to its dominance of the world softdrink market throughout the 20th. Globally, cocacola is more dominant and has a majority of the global market share. Oct 29, 2019 the bottling system used by coca cola is strength. Cocacola competitors, revenue and employees owler company.
Management expertise cocacola femsa also offers world class management training to executives to enhance the capabilities and exchange experiences foster, 2008. Comparing the results to its competitors, coca cola co reported total revenue increase in the 1 quarter 2020 by 7. Cocacola is the top company in the industry, according to euromonitor. It is expected that by implementing these strategies cocacola company will be able to avail its opportunities and avoid its threats by gaining competitive. The consensus estimate is 77 cents per share, up 6. Execute water conservation and replenishment projects. Pdf strategic marketing plan for cocacola 2016 researchgate.
Aug 08, 2015 coca cola company report contains more comprehensive application of the framework of porters five forces. Cocacola is dealing with this issue by acquiring and branching out. Competitors of the business and competitive pressures facing the business coca cola is the leader in the beverage business by fortythree percent. Essay on cocacola competitive analysis 2735 words bartleby. Feb 02, 2012 coca cola ko reports its fourth quarter earnings on tuesday, february 7, 2012. Oct 20, 2018 coca cola company is one of the leading beverage manufacturers in the world. Dominant market share out of cocacola and pepsi, the only two largest manufacturers of soft drinks in the beverage segment, coca.
Coca cola is the worlds largest beverage company with a solid financial position making it a major force in the food and beverage world and so the name recognition in itself gives the company great power to maintain and introduce products in places and customers that. In the age of technology where everything is rapidly evolving, marketing goes into a more competitive environment than ever before. Coca cola is one of the leading soda beverages company of the world with a very large product portfolio made up of more than 500 sparkling and still brands. Jan 02, 2018 the coca cola recipe has remained one of the most heavily guarded trade secrets in the world.
Table 21 financial analysis of cocacola and its key competitors. Porters five forces model of coca cola best essay services. We have divided the competitors between the direct ones and the indirect ones to better represent the. The sales growth was above coca cola cos competitors average revenue growth of 5. Community and public perception risks, scarcity of water and other inputs, regulatory risks, and legal risks for each of our bottling plants. Pepsi is the direct competitor of coca cola holding significant 20.
Factors such as competitors, market size, and trends in the industry affect coca cola and its strategic decision making. As the leading beverages company in the world, coca cola almost monopolizes the entire carbonated beverages segment. Cocacolas revenue is the ranked 4th among its top 10 competitors. There are various forces, which define the attractiveness of the market for operating companies. People have become concerned with obesity and diabetes.
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